After creating a survey you have options to choose where in your website/webshop the survey will be shown.
You can add survey as a "chat-style" -plugin/widget to show up at any corner of your website, add it as a pop-up or place it freely as embedded survey anywhere on your site.
Option 1: "Chat-style" plugin/widget on any corner of your website
Option 2: Pop-up
Option 3: Embed to your site
Go to your channels management and choose "website survey" to get started
In your channel management settings choose "Website plugin" to which your survey is linked or create a new channel.